Create for the sake of creating

.Habari ya jioni my friends! Good evening from Nairobi, Kenya.


WOW what an inspiring week I´ve had here in Kenya with the Sweden@Kenya project. Sweden@Kenya is a forum for Swedish and Kenyan entrepreneurs within creative and cultural industries. Through discussions, masterclasses and studio work, the forum focuses on the economic potential of innovation, digitalisation and creativity. Built on the two countries’ expertise and experience, the Sweden@Kenya platform aims to explore the economical and societal potential of the creative sector and provide an exchange of knowledge and ideas.

I will write a post about the project itself later, but right now I feel the need to share some thoughts about CREATIVITY. I started with photography when I was 13 years old, and the camera became my very best friend. Photography took me to places I only could dream of, and all the amazing people I would met and work with along the way.

I started my own business when I was 17, as a freelance photographer and my mission was to work in fashion and commercial. Unfortunatley, the industry itself is very dirty and as a young woman, I got to see the sexism and the way women was sexual objectified in media. I noticed how my pictures changed along the way from a very urban kind of photograph to more commercial – I mean, I even created those pictures where the female model often got objectified in a way and then did the retouch in photoshop. I had to, to be able to make money.

My photography slowly but surley started to dissapear from my life since I started to work more with social impact, youth engagement and public speaking – I was working with another part of my heart.


I would be lying big time if I said I havn´t missed photography. For the past 2 years I have been working with creating OhSnap! Sweden – a photography platform for young girls with the camera as our tool to challanges norms, beauty ideals and prejudices. So In a way I still had photography in my life. But this week, something happend inside of me. I came to live again, as a photographer. I was so inspired by the Sweden@Kenya Fashion show that the amazing Elin Frendberg CEO from The Swedish Fashion Council and the Kenyan Designer Sunny Dolat created, combining minimalistic Swedish and Kenyan fashion. When I saw Mauryn on the catwalk, my heart just screamed – I WANT TO SHOOT HER! – with the camera, haha. So I reached out to her on Instagram asking her if she wanted to join me for a photoshoot. To my surprised she said YES and got a team of a makeup artist, Sinitta, and stylist, Bryan.

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This is the results, after several years of not shooting anything like this.

Photographer: Felicia Margineanu
Model: Mauryn Theo
Makeup: Sinatta Akello
Stylist: Bryan Emry

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There is a big lesson learned here, that I think had to take it´s time. To create just for the sake of it. For the pleasure, joy and happiness. What I most definetly take home with me from Nairobi, is the butterflies in my stomach when I think of photography again. And that it is OK for things to take it´s time, to disconnect and detach from things. If it is meant to be, it will find the way back again.

OhSnap! Sweden team meeting

Idag träffade jag OhSnap Swedens fotoambassadörer Nora, Ida och Ellinor för ett teammöte och planerade inför kommande månaderna – första pilotgruppen, uppdrag till Almedalen och utbildningsmaterial. Vilken fantastisk start på veckan! Imorgon möter jag upp Ellinor för att fotografera runt i Stockholms förorter för kommande kampanjer och samarbeten med bland annat A Million Minds, #RöstaFörDinOrt och Fanzingo


OhSnap! Sweden erbjuder tjejer mellan 7-21 år en fysisk plats för självkreation. Genom fotoverksamhet, coachning och aktörskap så får tjejerna gratis under 4 månader lära sig att fota, använda vår lokal, utrustning, få utbildning i fotografi, retuschering och ställa ut sina bilder i slutet av projektet. Målet är att denna breda utbildning ska ge tjejerna verktyg till att ta tillbaka makten över deras egna liv och att konkret visa hur tjejerna ser på individens subjektivitet framför en objektifiering. Tjejerna blir ambassadörer för OhSnap! Sweden utan förpliktelser. Efter 4 månader får tjejerna ett fint CV, diplom och en egen portfolio att de är utbildade hos oss i fotografi och metod i samhällspåverkan.

Today I met OhSnap Sweden photo ambassadors Nora, Ida and Ellinor for a team meeting and planned for the upcoming months the first pilot group, photoexhibition in Almedalen and edcation materials. What a fantastic start to this week! Tomorrow I will meet up with Ellinor and take some pctures around in the suburbs of Stockholm for future campaigns and partnerships including A Million Minds, #RöstaFörDinOrt and Fanzingo


OhSnap! Sweden offers girls between 7-21years a physical place for self recreation. Through our photostudio, coaching, taking action and agency these girls will get a free training during 4months. They will learn how to take photos, re-touch photos, develop the photos and get full accessibility to our equipment and studio. In the end they will have a photo exhibition. The goal is that this broad training will offer girls tools to owning and taking their own power back, by concretely displaying how the girls read and view individuals subjectivity over objectification. The girls will become ambassadors for OhSnap! Sweden without commitments. After the 4months training they will receive a nice CV and diploma from having a training in photography and methodology in social impact.