social entrepreneur

Felicia Margineanu Föreläsning!

TEDx talk – Felicia Margineanu

In autumn I wrote in my manifestation book that one of my goals in 2016 was to do a TEDx talk. I April this happened! I was so nervous is was shaking and this is for sure one of the biggest dreams I’ve had so far!!!

I’m sharing my personal story and the idea of finding yourself behind the camera, how to break free of the norms and break the stereotypical idea of a man and a woman. Our media society and popular culture is not only hurting, but also pulling back a lot of young girls and guys into becoming their own authentic self.

Please enjoy my talk and share it with your friends if you like it ? THANK YOU!

Jury at Swedish championships in junior enterprise 2016

I got the honor to be one of the jury members in the category ”Social entrepreneur” in this years Swedish Mastership in junior enterprise. This event is hosted by ”Ung Företagsamhet” – Young Enterprise, Sweden.

Young Enterprise is a politically independent , non-profit educational organization.
Since 1980 , we have trained high school students in the entrepreneurship process
through education UF enterprise. Since 2009 , we also work on the elementary school.

We started the day to read through the final 6 candidates, it was a total mix of social enterprises. One who wanted to challenge the norms in labels and greeting cards, one who wanted to save the Swedish Östersjön from fishing nets that is poisoning our lakes and oceans from the metals that is in the nets, one who wanted to encourage kids to move more and be more aware of diet, health and training through a soccer camp, and some more. 13245423_10154091991771063_7247528248844563622_n


We took a walk through to our participants and roasted them with questions such as:
– What social challange is it that you want to change through your company, and how will you do so?

– How will you measure your social effects?

– Who is your target group and client group?

– Why did you approach this specific social problem?

– How will you create a sustainable company, both financial and social?

And much much more…

I just LOVE to hear how people think and how they present their ideas and visions. Some of them had a really good pitch and felt very secure, mature and aware in their own process.


Meet Mickey Finn:
The basic idea of our company is to manufacture handmade bracelet with locally made hooks and the bottom line from the use of fishing nets from the Baltic Sea. The bottom line contains lead, which we recycle and thereby the underwater life benefits from our choice of materials. With minimal emissions for transportation, we also make the acidified lakes a service. For further help, we donate even 25% of estimated profits to our partner Älvräddarna and Sportfiskarna working actively to improve Sweden’s waterways.


Meet Soccer Camp Mora

Our mission is to offer a high quality football camp for children, we even put the entire family’s health in focus by offering free gym for the parents. Our camp is for children and young people in elementary school from grades one to six. During these weekends we played , laughed , taught the children how a good diet looks like and learned how to cooperate. We tailor each grade games and exercises to their age , because the younger need to focus on the fun of the sport , while the older of course also need joy but more serious and disciplined training.


We have written and illustrated a fictional children’s book that touches  the topic diabetes, targeting type 1. As a parent it can be hard to tell their children what diabetes is. There are terms that are difficult to understand for both children and adults that the book explains in a simple way. This is to increase awareness which ultimately leads to increased understanding, engagement and control of the disease diabetes. The characters in the book are entirely based on real children whose families we have met and spent time with during the product development process. This means that children can relate to the everyday situations the children in the book exposed. Situations where the diabetes can cause complications. The book is unique in its market because there is no other readily available children’s book that touches just diabetes type 1. Diabetes is a disease that easily remains in the background and we have, with the help of our book, increased timeliness and attention surrounding the disease.


Meet Reflow

Reflow provides a ”peer to peer” service for residential ownership households in a fast, easy and convenient way want to get rid of their source-sorted waste, without having to go to the recycling plant. The service is made possible by a digital platform, namely a mobile application, through which the account-holding households can easily go in and add a pickup order for its source-separated waste. This is not more difficult than that as households go into the app, check the what kind of waste you they want to deliver to the garbage disposal station by clicking the ”request pick-up” and then carry out their waste bins. When the order is sent shows up on a map of the application to other private users: the getter. These can then reserve the household, get there, empty vessels and then run away with it to the nearest recycling plant. When the household is marked ready takes an automatic payment from the household side. Alongside its core business provides Reflow even the purchase of recycling containers. This is partly because they it will be as easy as possible for those households that are not sorted prior to actually start sorting, and partly to the households who feel that they want to start using our service will not have to go and look for vessels that correspond our requirements.



Meet Ung Politik – Young politic

We want to increase the voters with the first-time voters and those who have a foreign background . This by mediating political knowledge in various forms primarily to schools, Swedish for immigrants and similar organizations with our political handbook.


A society with a heterogeneous group of individuals , a society characterized by diversity in everything from ethnicity, sexuality to sex also means an enriched society. It is therefore time to lift this diversity and break the negative norms we have in our society by allowing everybody to be represented. We do this on our cards and labels by creating a scene where we have everything from the disabled, homosexuals to a dark-skinned female elf in the center. Our target group was therefore all who celebrate Christmas , Ramadan , birthdays and so on. In that audience is so broad , we try to reach out to our customers in various ways . In addition to social media and digital channels , you can buy our products in several central Borås shops , organizations and religious communities .





After meeting all the finalist we sat down and chose our WINNER! We took this really serious and wants to give a big big shout out to all participants for their hard work, and a big congratulations to the winner!!! The winner is…….

It´s still a secret! But those will be presented here after tonight!


Meet the JURY!

Me 🙂 , Per Collins – ICA, Malin Nyhren – student and previous young enterprise student, Stephanos Tecle – ICA handlarna, Staffan Taylor – speaker and inspirer


TEDx talk – CHECK!

I DID IT!!’ it’s not about being perfect – it’s about being brave! It’s not about being right about everything all the time – it’s about the efforts! the ego is such a fun thing, I think there is a big charm in just being present in the moment, and let all just be what it suppose to be. In my head I could do a lot better and say this or do that differently – but hey, that’s okey because I did the best I could and I felt the power and love shine through me with my messages.

The theme for the evening was ”It´s about time”. And as soon as I got the questions if I would like to be one of the speakers my head got caught up in the title. It´s about time… It´s about time… But it did not take long for me to land and really feel and listen what my perspective on this title would be. I can´t wait to share the speech with you, stay tuned!

13123279_1377748092250624_2623803569547969327_oAnd a big rouond of applause to the team at TEDxSSE who made this possible and also to the other speakers, Kjell Enhager, Anna Hageman Rise, Alexander Bard and Samuel Ericsson.

Balance in career and personal life – balans i karriären och privatlivet

Jag har aldrig varit så säker som nu, ️ som den drivna tjejen jag är med alla mina projekts och inom entreprenörskapet är jag, och har varit väldigt duktig på att släppa på kontrollen och låta saker ta sin tid och plats. När det gäller relationer, både familj, vänner och partnerskap har det dock varit så mycket svårare. Jag har haft förväntningar, orimliga krav och förhoppningar. Men för ett tag sedan när jag släppte på kontrollen och litade på att när tiden är inne och när jag är redo, så kommer jag möta någon som är i balans med min energi. ”När saker är rätt, då går det lätt!” – vilket jag VET funkar då min framgång som social entreprenör utgår från det. Och nu har jag balans i mitt privatliv och karriär. Våga släpp efter och lita på att sann kärleken hittar och ser dig när du är redo och mottaglig för det. Inget kan stoppa er!!!




I’ve never been so sure in my life.  As the driven girl I am with all my projects and in entrepreneurship, I am, and have been very good at letting go of the control, and let things take its time and place. When it comes to relationships, both family, friends and partnerships, it has been so much harder. I had expectations, unreasonable demands and hopes. But a while ago when I released the control, and trusted that when the time will come when I’m ready, I’ll meet someone that is in balance with my energy. When things are right, then it’s easy!” – Which I KNOW works as my success as a social entrepreneur is based on it. And now I have a balance in my personal life and career. Dare to let go and trust that true love will find and see you when you are ready and receptive to it. Nothing can stop you!!!

OhSnap! Sweden team meeting

Idag träffade jag OhSnap Swedens fotoambassadörer Nora, Ida och Ellinor för ett teammöte och planerade inför kommande månaderna – första pilotgruppen, uppdrag till Almedalen och utbildningsmaterial. Vilken fantastisk start på veckan! Imorgon möter jag upp Ellinor för att fotografera runt i Stockholms förorter för kommande kampanjer och samarbeten med bland annat A Million Minds, #RöstaFörDinOrt och Fanzingo


OhSnap! Sweden erbjuder tjejer mellan 7-21 år en fysisk plats för självkreation. Genom fotoverksamhet, coachning och aktörskap så får tjejerna gratis under 4 månader lära sig att fota, använda vår lokal, utrustning, få utbildning i fotografi, retuschering och ställa ut sina bilder i slutet av projektet. Målet är att denna breda utbildning ska ge tjejerna verktyg till att ta tillbaka makten över deras egna liv och att konkret visa hur tjejerna ser på individens subjektivitet framför en objektifiering. Tjejerna blir ambassadörer för OhSnap! Sweden utan förpliktelser. Efter 4 månader får tjejerna ett fint CV, diplom och en egen portfolio att de är utbildade hos oss i fotografi och metod i samhällspåverkan.

Today I met OhSnap Sweden photo ambassadors Nora, Ida and Ellinor for a team meeting and planned for the upcoming months the first pilot group, photoexhibition in Almedalen and edcation materials. What a fantastic start to this week! Tomorrow I will meet up with Ellinor and take some pctures around in the suburbs of Stockholm for future campaigns and partnerships including A Million Minds, #RöstaFörDinOrt and Fanzingo


OhSnap! Sweden offers girls between 7-21years a physical place for self recreation. Through our photostudio, coaching, taking action and agency these girls will get a free training during 4months. They will learn how to take photos, re-touch photos, develop the photos and get full accessibility to our equipment and studio. In the end they will have a photo exhibition. The goal is that this broad training will offer girls tools to owning and taking their own power back, by concretely displaying how the girls read and view individuals subjectivity over objectification. The girls will become ambassadors for OhSnap! Sweden without commitments. After the 4months training they will receive a nice CV and diploma from having a training in photography and methodology in social impact.


OhSnap! Sweden and Reach For Change LAB projekt – press launch

Wow! Dreams do come true – if you work hard for them! I applied for Reach For Change Sweden the first time 3 years ago with an idea for a better world with focus on your girls. Last year when I applied I made it to top 30 out of 700 participants. They told me to come back with a team and a pilot group. Today we stood there as a team with me, our method developer, coordinator and three young female students and photographers as volunteers who will with me hold in the photography education.


To see my name and face on that screen was an amazing feeling. I know that this is once in a lifetime opportunity. Not many organizations get this awesome chance and help in the ”start up” process. When things are RIGHT, things are LIGHT. I call it flow… And wow what a flow we´ve had for the past months. In july 2014 we will start with our first group of girls and start to educate them in photography and social impact. With the LAB projekt we will get expertis and mentorship to help us start and develop in the best way possible.


I am thankful. So very thankful, and ready to do some serious KICK ASS work! 🙂

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